The only industry that has as many changing fads as fashion is food and nutrition.
From aloes to gingko, garlics, noni, acai and onions, we’ve seen it all and, we are yet to have enough.
As we all crave for healthier existence, the urge to take out calories from our daily diets is thicker.
But in the quest for healthier lifestyles, should we forgo everything we love like cakes, pastries, pies and pizza because of all those calories and unhealthy additives like gluten?
Nutriati doesn’t think so!
What is Nutriati?
Nutriati is a food tech startup fighting to ensure the global population stays healthy by promoting and distributing healthier ingredients for the manufacturing of our food.
Nutriati’s idea to achieving such a phenomenal feat is to research, develop ad commercialise innovative plant based food ingredients.
Startup: Nutriati
Founded: 2013
Founders
Michael Spinelli, Richard Kelly
Founders’ Inspiration
Designing a better plant based food ingredient solution that possesses all the trappings of the real deal.
Headquarters: Richmond, Virginia
Vision: To offer new plant protein solutions enabling the world live healthier lives. (imagined by us).
Website: http://www.nutriati.com
The Pitch (The idea in 20 words)
Nutriati is a food tech startup designing nutritious and innovative plant based food solutions for healthier living.
Industry
Foodtech, Food industry
Strategy
Nutriati created an innovative form of chickpea flour and chickpea protein concentrate which can be used as base food ingredients or protein enhancers, which serves as healthy substitute to high calorie flours.
The products are gluten free, a major controversial ingredient in modern food.
Its production process entails the fractioning of garbanzo beans into compound ingredients.
The plant based ingredients are designed to entice modern palate in taste, texture, fluffiness and even colour which it retains at white. It is odourless and doesn’t have a beans flavour.
Nutriati is managing its manufacturing process but partnering with PLT Health solutions in marketing and distribution.
The startup’s strategy is to improve health and global well being by promoting and distributing healthier component ingredients in food supply.
Revenue Model
Nutriati is not creating its own ready to eat product line but selling its products to companies within the food production chain.
Growth and Market prospects
Beverage, ice cream, snack and pastry companies have begun sampling Nutriati products which will be commercially available by the end of 2017. These companies include probiotic shake, Goodbelly and Canyon Bakehouse.
Other companies which will utilise the products include pasta, meat and dairy products.
Funding
Nutriati is funded by investors;
Series A: $8 – April 2017
Total Funding: $8 million
Investors
Nutriati has successfully raised investment funding from some of the best plant based venture capital institutions. These investors include;
- Blueberry Ventures
- Powerpalnt Ventures
- Tate & Lyle Ventures
- NRV
Future Strategy
Nutriati targets the commercial launch of its products between 9 to 12 months.
Industry Insights
As the world depletes its protein reserve, a futuristic approach has been to draw from plants creating a market were plant based products are the new in-thing in the food and beverage industry.
This has created an increase in the demand for diets rich in plant based proteins for a more nutritious outlook which will reduce poor dietary diseases and allergies to additives.
Disrupts
Nutriati is disrupting the food industry with an innovative plant based alternative which could see the world eating and living healthier in the nearest future.
Opportunity for Idea Creators
This is a big opportunity for idea creators, but one which they should be willing to do their homework in research, development, strategy and commercialisation. Definitely not a small task, but possible.
On the look out to create more value within this industry sector way should be;
- Food lovers
- Food companies
- Food professionals
- Food scientists and technologists
- And any other crazy head who thinks and can, can make things happen
Do you see a future where we will all have to live on plants?
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Disclosure: This review, article or report was first posted on http://www.babeonideas.com blog in 2017. The http://www.babeonideas.com blog no longer exists. Some information may be outdated or a startup may no longer exist in the form or all of its form when it was first reviewed.
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